‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut on Feb. 3.  The star of CBS hit show “The Big Bang Theory” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year.  Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.

“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”

“Wish Granted” features the all-new RAV4 that comes with a modern genie played by Cuoco who grants wishes to the Henderson family, the owners of the vehicle.  With a loveable, sidekick dog, Chester, Cuoco goes about granting the wishes of each family member in her own interpretation. The journey takes the family on a series of unexpected adventures including a trip to space and fulfilling the daughter’s request for princessdom. 

“As soon as I saw the script, I knew I wanted to be in this commercial because the sense of humor was right up my alley,” said Cuoco.  “It was so much fun and I’m excited that everyone gets to see it now and again on Sunday.”

The 60-second RAV4 commercial is designed to resonate with people who lead active, busy lifestyles but still make time to embrace everyday adventures.  It speaks to drivers who want a stylish, capable and versatile vehicle that keeps up with the pace of their lives and still allows them to find the enjoyment and excitement along the way.

The commercial also features an image submitted by Ryan Koch of Fitchburg, Wis., as part of the Get In the Big Game opportunity that took place earlier this month.  Fans were invited to upload photos of themselves using the hashtag #wishgranted to Instagram and Twitter, and Koch’s photo was selected to appear in the ad.

"Ryan's photo captures the spirit and lifestyle of Toyota’s new brand direction – ‘Let’s Go Places’ – and the all new RAV4,” said Hollis. “Toyota’s ‘Let’s Go Places’ is all about inviting our customers on a fun journey with us, and the Get in the Big Game campaign was an opportunity to do just that.”

“Wish Granted,” created by Saatchi & Saatchi LA, will run during the first quarter of Sunday’s game, followed by the Toyota Super Bowl Today Post-Game Show, which will also include the airing of two additional new commercials highlighting the Tundra Endeavour tow and the recently-launched company direction, “Let’s Go Places.”  For a preview of “Wish Granted” spot before game day, please go to http://bit.ly/wishgranted.

Courtesy of Toyota Newsroom

Maintenance Tip Monday!

 

Most vehicle manuals recommend that you service your vehicle more frequently if you drive in "severe" conditions. Most drivers are surprised at what counts for severe driving. In fact, for most drivers, "normal" driving habits are actually "severe"! 

 

"Severe" driving conditions include one or more of the following:

	driving in stop and go traffic
	driving in extremely hot or cold temperatures
	driving at prolonged higher engine speeds
	taking multiple trips averaging 5 to 10 miles in length
	frequent cold start-ups and shut downs
	extensive engine idling
	towing and/or hauling heavy loads
	driving in dusty or muddy conditions
	driving in mountainous terrain

 

Protect your car with proper maintenance to counteract the effects of severe driving.

Toyota and Cincinnati Children’s to Donate 10,000 Child Car Seats to Families In Need as Part of Child Passenger Safety Education Campaign.

Did you know that three out of every four child car seats in the United States are not used or installed correctly? Or that almost 50 percent of children who are fatally injured in motor vehicle crashes were unrestrained? To address this alarming public health issue and encourage greater safety for child passengers, Toyota and Cincinnati Children’s Hospital Medical Center have teamed up to launch a national, online education campaign on Causes.com.

Thecampaign – at www.Causes.com/Toyota – invites people to take action online:

• Watch a short video with tips to properly install a child car seat
• Share the video with your friends and family

The campaign builds on the success of Toyota’s and Cincinnati Children’s groundbreaking Buckle Up for Life child safety program in communities.

In recognition of everyone who participates in the campaign, Toyota will donate 10,000 child car seats to families in need.

“While cars and trucks today are safer than they’ve ever been, motor vehicle crashes are still the leading cause of death in the United States for children between the ages of one and 12,” said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. “Tragically, so many of these deaths and injuries could be avoided through the proper use of child car seats and seat belts. We are pleased to be working with the visionary medical experts at Cincinnati Children’s to help empower parents and caregivers to make an even bigger difference in protecting young passengers, while also bringing thousands of new child car seats to families in need.”

“The goal of our partnership with Toyota has been to help keep as many children safe as possible and to educate families on the importance of properly buckling children up during every ride,” said Dr. Victor Garcia, founding director of Trauma Services at Cincinnati Children’s, professor of pediatric surgery and a co-founder of Buckle Up for Life. “The campaign on Causes.com expands our ability to fulfill this vital mission and to reach even more people across America with information that saves lives.”

Toyota and Causes will host a live Twitter chat to help parents learn valuable tips about child passenger safety. The event will start on Jan. 22 at 2:00 p.m., ET, with certified child passenger safety technicians from Cincinnati Children’s Hospital Medical Center. The technicians will be available to answer questions, in English and Spanish, about proper car seat installation and other ways to keep child passengers safe. The chat will be hosted by Corinne McDermott, family travel expert, Huffington Post contributor, and founder of Have Baby Will Travel, a leading website offering travel tips for busy parents, which regularly addresses child safety issues. Follow @Toyota and @causes and learn some great tips on how you can #BuckleUpforLife.

Courtesy of Toyota Newsroom

It's Wallpaper Wednesday Friends and we have the perfect one for you!

Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show.

Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla. The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles.

“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”

The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.

The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.


Courtesy of Toyota Newsroom

Actress Kaley Cuoco Makes Her Super Bowl Debut in a Toyota Spot!

Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” has a busy roster this year, including a debut in Super Bowl XLVII commercial for Toyota Motor Sales, U.S.A., Inc.  Sweetening the pot for fans of Kaley and Super Bowl fans alike, the public will be offered a chance to “Get In The Big Game” and have their picture appear in the Toyota spot. From Jan. 4 until Jan. 12, fans can submit photos of themselves to Instagram or Twitter with the hashtag #wishgranted for a chance for their image to appear in Toyota’s Super Bowl commercial on Feb. 3. One photo will be selected and placed in the reveal of the commercial during the first quarter of the game.

 “Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”

 While details about the creative elements of the campaign will not be released until closer to its air date, the humorous nature of the commercial made Cuoco, with her comedic television background, ideal for the role.

 “When I saw the concept for the commercial, I knew it was something I wanted to do,” said Cuoco.  “I’ve had a great time filming and am excited to see the finished product.”

Courtesy of Toyota Newsroom.

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Toyota Heading to 2013 Tokyo Auto Salon with Custom FR-S Models update.

Toyota will be heading to the 2013 Tokyo Auto Salon with several of its own custom FR-S models, with five of the 10 booth cars confirmed to be of the 86 variety.

One of the five mentioned concepts include a GRMN Sports FR Concept Platinum which will feature a twin-charged boxer engine pumping out 325 hp. Joining it will be an 86 TRD Griffon Concept, a TOM’S N086V Concept, 86 x style Cb, and an 86 MODELLISTA Concept.

 

Most interesting of them all in the teaser photos is the 86 x style Cb, and different headlights than what we’re used to seeing on the FR-S/GT 86. Five other vehicles will be joining the lineup, though Toyota hasn’t released details on those yet.

Courtesy of House of Japan.