Toyota kicks off Earth Month by expanding its partnership with the Wyland Foundation to encourage residents nationwide to preserve our natural resources by taking an online pledge to conserve water. Toyota’s support of the Wyland Foundation, a non-profit founded by renowned environmental, marine artist Wyland, is part of the automobile company’s long-standing commitment to sustainability and environmental stewardship.
This year, Toyota will support the Wyland Foundation to celebrate the 40th anniversary of the Clean Water Act as the organization hosts the National Mayor’s Challenge for Water Conservation, March 30 – April 30. With support from the Environmental Protection Agency (EPA), the campaign challenges mayors nationwide to inspire their residents to conserve natural resources by taking a free, online pledge to save water. Participants in the city that registers the most pledges within the Challenge dates will be eligible to win a variety of prizes, including the new Toyota Prius c, which has an EPA-estimated city fuel economy rating of 53 miles per gallon. To take the free online pledge, visit www.mywaterpledge.com. Last year's challenge in Southern California alone resulted in a total pledged savings of over 897,000,000 gallons of water with 3,184,095 pounds of trash kept from landfills and 27,936,170 pounds of CO2 emissions reduced.This year's challenge is nationwide so let's come together to do our part to help our planet with an even greater number of pledges. Be sure to tell your mayors, friends, families, neighbors and everyone you know to take this free, online pledge to conserve water and energy this Earth Month.
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